CLO Marketing

You may have heard it: “Loyalty programs are old-school. CLOs are the new frontier.” Funny thing though: that framing misses the whole point. Because loyalty programs and card-linked offers (CLOs) aren’t really competitors. They’re more like two tools in the same toolbox. If used together, they cover what each alone cannot. When you treat them that way, you move from “Which one wins?” to “How do we win together?”

Customers don’t want more messages these days. They want fewer, but relevant nudges. When brands get that right, revenue moves. Multiple studies keep repeating the same thing: people expect personalisation and get annoyed when they don’t see it. Companies that do it well grow faster and convert better..